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4-Step Checklist for a Profitable Website
A pretty website isn’t enough. You need a profitable website.
To make that happen, you need to get clear on the “who, what, and why” of your site before you design it. This 4-step checklist will get you there.
3 Ways to Remove Sales Friction [for Service Providers]
Bob Bob Ricard is a swanky London restaurant that sells more champagne than any UK restaurant.🍾 What's their secret sales strategy? They removed ALL FRICTION from the customer buying process. Find out how and apply it to your own service business.
Instagram vs. Google - What's Best for Finding Interior Design Clients?
A healthy interior design business means lead generation has to be a daily activity. What's your best bet for lead generation? I won't keep you in suspense. Ranking well on Google needs to be a top priority for most any small business, especially interior designers and architects.
Instagram for Interior Designers: Observations & Recommendations
Instagram is saturated now to a point that growing an account takes a heck of a lot more work than it did even three years ago. Because of how well SEO and organic traffic have worked for me, I've always been about the ROI on all of the time spent with daily posting. With that in mind, I try to be strategic about the efforts I do put into social media.
Ditch LinkTree and Make Your Own Instagram Bio-Link Page
Your business Instagram profile only allows 1 link in your bio. So whatever’s on the other side of that link is valuable real estate that needs to be working hard for you! Making your own link-in-bio page where you have creative control, not to mention, adds to your SEO, has MANY advantages over sticking with your social scheduler’s ho-hum bio-link tool. Read on and see for yourself!
New Instagram Feature! Pin Posts To Your Profile [How To + Pin Ideas]
Instagram has released a new feature that’s really helpful for Instagram business accounts. You can now pin up to three reels or posts to the top of your feed! This is a win for interior designers and other home design professionals since now you can keep your best information front and center for anyone who visits your profile rather than it getting pushed progressively down on your feed.