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4-Step Checklist for a Profitable Website
A pretty website isn’t enough. You need a profitable website.
To make that happen, you need to get clear on the “who, what, and why” of your site before you design it. This 4-step checklist will get you there.

“I rarely comment on blogs, but I thought it is just not fair that you have no “thank yous” here for such great informative content. This is exactly what I have been looking for.
Also, I wanted to complement you on the sleek and uncluttered design of your site. It’s just pleasant to be here.”
![Marketing Trumps Product [Like It Or Not] </span>](https://images.squarespace-cdn.com/content/v1/6052f07d4ea2060c47f0b7ad/1743631538952-A4ZUR3B41WN1JYRSAJF7/marketing-trumps-product.jpg)


![3 Ways to Remove Sales Friction [for Service Providers]](https://images.squarespace-cdn.com/content/v1/6052f07d4ea2060c47f0b7ad/1727317127975-HEWFXIJMH1YYQ0SFGGCJ/bob-bob-ricard-champagne-button-removing-friction-service-business.jpg)
3 Ways to Remove Sales Friction [for Service Providers]
Bob Bob Ricard is a swanky London restaurant that sells more champagne than any UK restaurant.🍾 What's their secret sales strategy? They removed ALL FRICTION from the customer buying process. Find out how and apply it to your own service business.

Stop doing these 3 website conversion killers
Your website's goal is to sell your services and products, so we design our sites to support that goal. Obvious, right? Not always. Sometimes when we introduce a design element, we think it's helping our conversions when in fact, it's hurting them.