Create An Interior Design Contact Page That Books Discovery Calls
An interior design website needs a strategic layout that encourages visitors to do an important action - usually inquiring about working with you and booking a discovery call.
Your contact page does a lot of heavy lifting for this purpose. Showcasing your portfolio is important of course, but it’s one component of a larger client journey where visitors are encouraged to click from one page to another, typically leading to the contact page where they can inquire about working with you and then book a discovery call.
Your contact page is important, so let’s make sure we build one that encourages visitors to take action!
Interior design website contact page
Structuring the contact page when the goal is booking a Discovery Call
Many interior designers will post their scheduling app or phone number right on the contact page and encourage prospective clients to book a Discovery Call without submitting any information first. They want to make it as easy as possible for potential clients.
This is perfectly understandable. However, my recommendation is to:
Have them submit information first via your inquiry form
Then book the Discovery Call
Why?
It can save both parties time
It allows you to start qualifying them as a client BEFORE scheduling a Discovery Call
For example, if your minimum construction budget is 50k and you don’t learn their construction budget is 30k until you get on the Discovery Call, then you’ve wasted their time and yours. The same goes for availability. If they need to get started within 3 months and you aren’t available for 6 months, then that’s another easy elimination.
Another reason for requesting they submit an inquiry form first is to see if they respect your business process. If an inquiry refuses to do this and tries to circumvent before they’re paying you, what are the chances they will respect your processes after they start paying you?
What to include in your contact page inquiry form
At it’s most basic, a contact page should include a
a greeting and directive for how best to contact you and the timeframe for receiving a response back
a form for submittal
any additional contact information.
We don’t want to be basic though, right? So here are additional tips.
Interior design inquiry form
To set yourself up for a more successful Discovery Call, I recommend asking a few key questions on your contact page inquiry form in addition to their actual contact info. Here are some ideas:
Project address
Type of project - list options
Project square footage
Budget range
Project timeframe
Ask them to briefly describe the project
How this helps qualify the project:
Having this information is a great starting point. You can now book a Discovery Call and be confident you have firm talking points.
Or if the project budget or timeframe doesn’t work, you can warmly thank them and hopefully refer them to another designer who would be a better fit.
You can easily set up an inquiry form with Squarespace in a few minutes or on whatever website platform you use. It will take longer to figure out what to ask than to create the form itself!
Physical address
If you have a brick and mortar office or showroom that clients visit, you will list it on your Contact page. Also be sure to list it in your website footer for quick reference and for SEO (search engine optimization).
Here’s an SEO secret: Google likes it when your website has an address in the footer. So even if you’re an e-designer, SEO best practices recommend listing an address. A PO Box is good but a physical address is better.
Problem:
What to do if you work from home and you aren’t willing to list your home address? (Safe to say, most of us are in this boat.)
Solution:
you can rent a PO Box at the post office or UPS store. You can also up your game by renting a physical address from the post office as well.
Bonus:
If you get a post-office issued physical address, you can also list it as your address if you form an LLC. (California doesn’t allow P.O. Boxes as LLC addresses, but your state may.)
I did this when I started my design business and formed an LLC a few years back; I have both a PO Box and a physical address. If you Google “Greenhouse Studio LLC”, my Google Business listing will show an uninspired post office annex in Napa, CA.
Remote designer sidebar:
One more comment for e-designers: although you can book clients anywhere, the reality is many of your referrals will be local. So this is another reason to both have an address showing where you’re based and to also have a Google Business listing.
Local visibility will help you reach more clients.
[Related post: Why Interior Designers Need A Google Business Profile]
FAQs
If you find you’re getting many of the same questions over and over in your inquiries, consider including a short FAQ (frequently asked questions) on your contact page. Or include a link to an FAQ page.
This can help your inquiries get information they need up front which they’ll appreciate. Plus, it also shows that you’re detail-oriented which is always a positive for an interior designer!
Squarespace’s Accordion block makes FAQs a snap:
Squarespace’s Accordion block creates easy, clean looking FAQ drop-downs with a button-click for the Linden template.
Phone Number
Listing a phone number or not is up to you. Bear in mind that clients, vendors, tradespeople will need to get in touch with you efficiently, so be sure whatever method you use, you’re sufficiently accessible.
That being said, it’s perfectly understandable that you might not want your mobile phone number front and center on your site. Here are a couple alternatives:
Provide your phone number on an as-needed basis once you’re further along in the project inquiry process via:
When booking the Discovery Call
Another alternative is to use Google Voice for your business which forwards to your personal mobile or any device. An added bonus is you can set hours when notifications are turned off. This means no more annoying and stressful texts from clients with boundary issues. (True emergencies in interior design are truly few and far between...) You won’t see those notifications until the next business day.
Scheduling Discovery Calls
If you want to list a phone number for the purpose of booking Discovery Calls, consider using an automated scheduler on your website so you don’t have to spend time playing phone tag back and forth.
With a scheduler, your potential client can easily view available time slots at a glance and choose one. Squarespace purchased Acuity, one of the most popular schedulers out there, so it integrates seamlessly with Squarespace sites, but Acuity can be used on any website platform.
Newsletter Sign Up Form
I recommend putting your newsletter sign up form at the bottom of your Contact page, because why not? If you’ve been following me for long, you know I’m always harping on the importance of building an email list, no matter what kind of design business you have.
If you place it just below the “Submit” button on your intake form, they will see it and you’ll get some easy sign ups!
Social Links
Just like your newsletter sign-up, be sure to include your social links on the Contact page as well. Encourage your visitors to engage with your business on more than one platform!
So that’s my take on building an interior design website contact page. Whether you’re customizing a new website template or you’re refreshing your existing contact page, use these tips to streamline your inquiry process and increase conversions.
The contact page & Interior Design Services Guide
If you’d like a comprehensive step-by-step strategy for capturing client leads, I recommend my Interior Design Services Guide template. It’s designed to go hand-in-hand with your website contact page.
Here’s what it includes:
✔ A done-for-you Canva template that sets you up for client-booking success.
✔ Pre-Written Copy - Tweak it to suit your unique business.
✔ Flexible page layouts that work for large OR small portfolios.
✔ Set-For-Success Process - Learn your client’s priorities BEFORE scheduling the Discovery Call.
✔ User-friendly Canva template saves as a PDF for use on any platform.
The Interior Design Services Guide, a done-for-you Canva template with pre-written text and flexible layouts that work with large or small portfolios.
Other interior design and architecture business-building posts you’ll love:
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If you have any questions or comments, please drop me a note below. Be sure to check back for my response (I always respond) since no notification is sent.
