Quick story:

I worked for a landscape architect who is hands-down one of the best out there for her particular niche. (yes, even landscape architects can niche) However, she doesn’t know how to use AutoCAD. At all.

Now this isn’t all that unusual for many principals. But it’s a small firm with serious deadlines with mostly public entities, and numerous on-going deadlines to the other contributors involved - e.g. surveyors, civil engineering, architecture etc. as revisions get passed back and forth throughout.

AutoCAD is the whole name of the game with this work. The plan sets have around 700 layers between the different organizations involved, and learning how to manage and work within that context is a whole. huge. process.

(Trust me - I thought I “knew” AutoCAD from taking a semester-long course and doing some residential work. As if. I verrryy much learned the hard way that I did not. But I'm a whole lot better now!)

So she has the skill set for everything else in spades, but she is absolutely dependent upon key employees for executing every document and plan set. If anything were to change in that particular setup, it would be very challenging, if not impossible, to keep meeting client deadlines for a serious chunk of time.

So my point with this story is that I’m a big believer that small business owners should always have some skill set in the most crucial aspects of their businesses.

Ergo, I wholeheartedly believe that interior designers and other creative business owners can and should build and maintain their own websites.

If you’re on the fence about that whole process, here are a few key things to consider:

Through the site building process, you acquire the skills needed to manage your site long-term. This means you will never be dependent on other people to make changes and pivots, and you won't have to pay to outsource to a web developer nor wait on their schedule.

Additionally, relying primarily on social media while neglecting a website and your email list is a dicey proposition, and I outline the reasons why.

Check out the post: ​3 Great Reasons To Build Your Own Interior Design Website

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​​I'm in the final days before launching my online course Website Launch Blueprint and the Linden Squarespace template for interior designers. It's taken longer than I expected, but I'm quite proud of the end result.

I felt better about shall we say, my tenacity and thoroughness (more accurately - perfectionism complex) after listening to this great podcast by super-entrepreneur Alex Hormozi where he talks about what it takes to be the best - from a recent meetup with top YouTubers and witnessing their video creation process to writing his latest book (which costs only $3.99 by the way and is probably the best business book I've listened to).

​Apple podcasts
​Spotify

​Keep an eye out for an announcement about Website Launch Blueprint for Interior Designers!

And as always, hit "reply" and send any questions or comments my way.

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Cheers,

Tina