MARCH 16TH, 2023
ChatGPT for interior designers?
sent by TINA HUFFMAN
Jumping on the ChatGPT bandwagon - I finally tried it and I want to share my thoughts as it relates to marketing for home design professionals.
I'm in an accountability pod with coach and custom workroom expert Kathy Geffen and she suggested I check it out.
First off, let me say that in an increasingly "noisy" social media dominated world where competition for attention is ever more difficult, being able to write quality content that stands out from the rest is more valuable than ever.
So yep, I'm a bit of an A.I. skeptic. Especially when it comes to blogging. And by blogging, I mean going for Google page 1, spot 1 (or zero as they like to call it).
Do I think AI can produce blog posts? By the digital ream, there's no doubt. But to really do well in search for competitive subjects, you need to have more than "just the facts, ma'am."
In many cases, that kind of post needs knowledge combined with your own "special sauce" - whatever it is you can bring to the subject that connects with an audience.
Regardless, I was curious, and anyone can try ChatGPT for free, so I decided to give it a whirl.
I typed in a query for a pretty darn specialized question about a Squarespace web design process. "Go big or go home" I figured.
Anyway, I wasn't surprised to see the result was less than stellar. It clearly wasn't able to drill down to Squarespace-platform level specificity and was pulling from generic web design info to fill the gaps. I sort of wrote it off as a brief experiment and that was that.
Fast forward - If you recall last week's 60-30-10 Color Rule for Interior Design Websites, let me tell ya - the YouTube and blog post combined took many hours altogether. (I know I'll never win any speed-writing awards, but still..)
Once I was finally done with the whole darn thing and had it posted/published, I was ruminating and thought "hmmm wonder if ChatGPT could have helped me out with this."
I hopped on ChatGPT and typed in this query: "explain the 60-30-10 rule for interior design"
Here's what ChatGPT produced:
"The 60-30-10 rule is a general guideline used in interior design to help achieve a balanced color scheme. The rule suggests dividing the colors used in a space into three proportions:
60% should be a dominant color: This color will be the main color used throughout the room, often on the walls or larger pieces of furniture.
30% should be a secondary color: This color should be a complement to the dominant color and used for items such as curtains, accent walls, or smaller pieces of furniture.
10% should be an accent color: This color should be a bold contrast to the dominant and secondary colors and used sparingly in items such as pillows, artwork, or decorative accessories.
By following the 60-30-10 rule, you can create a cohesive and visually appealing color scheme in your interior design. However, it's important to remember that this is just a guideline, and you should also consider other factors such as personal style, functionality, and lighting when designing a space."
All in all, a concise summary of the design principle. Is it a 1500-word blog post? Not even close. But it still would have been helpful to me had I done this first.
I tend to get stuck when writing blog post introductions, introducing topics in general. I tend to think I need to cover all bases which is not the case, especially when the post isn't yet written!
I'm not alone with this. Blogging recommendations often include writing the introduction last.
So ChatGPT’s little summary paragraph would have helped me achieve lift-off faster. it would have greased the wheels so to speak.
The rest of it of course needs to come from my own perspective and subject matter (web design for interior designers) tailored and illustrated for my own audience, designers like you.
Take Home:
A.I. expansions are rolling out quickly; I've seen recommendations for social media prompts and other copy relevant to the marketing of a design business.
I'm not recommending anyone drop what they're doing and invest a lot of time in this, but I am saying it may be worth checking out and becoming familiar with so it's on your radar.
That way it could possibly help you with your business communications down the road.
What do you think? Have you tried any A.I. tools - for writing or otherwise? Hit "REPLY" and let me know!
(I ended up writing this up as a quick post too (much quicker than 60-30-10!) if you prefer to read it on the blog.)
Cheers, Tina
Designer at Scaled Up Studio
JOIN THE CONVERSATION
Get more actionable ideas to help grow your interior design business delivered straight to your inbox.
Enter your email below and join us! (You’ll even get access to my free workshop on “Strategies for Finding Your First Design Clients”!